RTBlog
by Tyler Loechner, Staff Writer
Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmatic TV" spend would top $10 billion in the U.S. by 2019. Now new estimates give us a look … Read the whole story
by Tyler Loechner
Retargeting firm AdRoll on Thursday announced it will partake in the beta testing phase of Instagram's recently launched API for advertising. Instagram's ads API … Read the whole story
COMMENTARY
by Julia Amorim, Op-Ed Contributor
Buyers of digital advertising want their ads to be seen-a point so obvious that it might even seem trivial. Thus, in order to help … Read the whole story
by Laurie Sullivan
Pioneered by engineers at Google and Microsoft for search engine marketing, scientists at the startup Globys want to infuse machine leaning and automation into … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Programmatic is about more than bidding on lowest price and getting efficiency. Or so I think. I've avoided the topic like the plague. Read the whole story
by Tyler Loechner
Apsalar, a mobile data management platform and app analytics firm, this week announced a partnership with cross-device targeting firm Tapad. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cybercriminals behind the Yahoo and Azure malvertising attacks are back -- this time using MSN. It's the same group behind the attacks on the … Read the whole story
by Tyler Loechner
Adform, a Denmark-based demand-side platform (DSP), on Thursday announced it has partnered with mobile audience targeting firm adsquare. The partnership will allow Adform clients … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Google recently announced it will remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. This is a "walled garden" … Read the whole story
by Steve McClellan
The digital shop will serve as agency of record for the business software giant's small business group including the QuickBooks Ecosystem of offerings. Read the whole story