RTBlog
by Tyler Loechner, Staff Writer
eMarketer on Tuesday released new projections for mobile advertising, noting that mobile will account for 52.4% of all digital spend this year -- a boost of 59% -- surpassing desktop … Read the whole story
by Tyler Loechner
comScore on Tuesday announced the appointment of Aaron Fetters as senior vice president of marketing solutions. Fetters joins comScore after spending nearly two decades … Read the whole story
COMMENTARY
by Derek Harding, Op-Ed Contributor
Advertisers and the media agencies that support them have not made the shift from broadcast to direct. There are two areas in particular where … Read the whole story
by Tyler Loechner
Programmatic video supply-side platform (SSP) SpotXchange will change its name by dropping its spare "change." The company on Wednesday announced it has officially rebranded … Read the whole story
COMMENTARY
by James G. Brooks, Jr., Columnist
A machine won't note or anticipate the impact of a new editorial hire. The truth is, though, media properties don't run themselves but are … Read the whole story
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by Ben Frederick
The share of impressions in the Web browser environment is still growing at 46% (in-app impressions were 54%). Interstitials had the highest ad engagement … Read the whole story
COMMENTARY
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Digital advertisers need to strike the right balance of tech (to measure results) and marketing intelligence (to set goals, reach individuals and drive results). … Read the whole story
by Laurie Sullivan
Search is the No. 1 source for home improvement ideas among Southerners, and one of the top three sources overall for home renovators and … Read the whole story
by Laurie Sullivan
In response to the growing backlash from Adobe Flash and the spread of malvertising across major portals like MSN and Yahoo, Google announced a … Read the whole story