RTBlog
by Tyler Loechner, Staff Writer
Nearly a decade after acquiring one of the (then) biggest mobile ad networks on the market in Third Screen Media, AOL is at it again -- this time via its … Read the whole story
by Tyler Loechner
Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a … Read the whole story
COMMENTARY
by Mendel Senf, Op-Ed Contributor
In the first part of our series, we discussed data collection, segmentation and activation as this is the foundation to a successful programmatic approach. … Read the whole story
by Wayne Friedman
Longtime digital and advertising/media executive Curt Hecht has died. Hecht most recently was the chief global revenue officer for The Weather Channel, a position … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the technology properly … Read the whole story
by Steve McClellan
OMD's Penny the Pirate campaign, picked up Best Engagement Strategy, Best Entertainment Platform, as well as Campaign of the Year. MediaCom came away with … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Ad blocking is moving on from Android devices and on to iOS within months. It is an inevitability, but then so too is the … Read the whole story
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by Ben Frederick
Several more companies have joined the Instagram API club, as the Facebook-owned social giant moves deeper into the advertising pond. This new partnership allows … Read the whole story
by Laurie Sullivan
Google said Thursday that search results pertaining to health or medical conditions will likely become more factual in the coming weeks because its database … Read the whole story