RTBlog
by Tyler Loechner, Staff Writer
With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite the attribution platform to figure out … Read the whole story
by Tyler Loechner
Programmatic television supply-side platform clypd on Tuesday announced the appointment of Pete Doe as chief research officer. Doe was formerly SVP of data science … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Will Millennial Media provide the spark that AOL needs to ignite its mobile ad business? The company now has 238 million reasons to hope … Read the whole story
by Tyler Loechner
Digital ad tech firm Exponential Interactive, which is home to online ad network Tribal Fusion, is expected to Wednesday announce that it has partnered … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When put into dollars and cents, it's pretty incredible to think about the percentage of advertising revenue that Google actually gets from the market. … Read the whole story
by Larissa Faw
Over the next several months, the agency will add a number of new tools-developed by Mindshare Labs-to its real-time marketing system The Loop. First … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Another day, another brand joins the Internet of Things. We're starting to see many introductions of IoT gadgetry aimed at various aspects of expected … Read the whole story
by Tyler Loechner
Digilant, a Boston-based programmatic media-buying company, on Tuesday announced it has opened three new offices with a focus on South America. The company has … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Rejecting objections by trade groups, the FTC has finalized a deal requiring retail tracking firm Nomi to promise that it won't in the future … Read the whole story
by Ben Frederick
TestBird, a Chengdu, China-based mobile tech company, announced that InMobi, a mobile advertising company based in India, has fully integrated with their analytics service. … Read the whole story
by Gavin O'Malley
By 2017, Facebook is now on track to rake in roughly $12.14 billion in U.S. digital ad revenues. Although Google is expected to remain … Read the whole story