RTBlog
L'Oreal USA this week announced that it has partnered with programmatic ad platform TubeMogul. The beauty brand will manage its U.S. video advertising campaigns using TubeMogul's platform. It's a direct … Read the whole story
GetIntent, a New York-based startup with a real-time bidding (RTB) platform, this week announced it has raised $1 million in a second seed round … Read the whole story
- COMMENTARY
As usage grows and as more people learn about how it works, brands are starting to question the true value of programmatic media. Lower … Read the whole story
Programmatic ad tech AppNexus' "spend protection" program is now live, allowing clients to get back what they paid if DoubleVerify's measurements deem the inventory … Read the whole story
- COMMENTARY
Global media deals have transparency and data at their heart rather than addressing questions over local control of global agreements. Read the whole story
Teads, a programmatic video ad platform, this week announced that its programmatic revenues from the period of January 2015 through August 2015 are up … Read the whole story
The survey, conducted by ad platform Jivox, queried 165 ad agency executives about the challenges, opportunities and trends in the programmatic space. Read the whole story
Clearly happy with their existing partnership, iHeartMedia is leading a $30 million round of financing in social marketing technology firm Unified. With the capital, … Read the whole story
Quantcast has expanded the use of search data to assist marketers in targeting consumers with display and video advertisements. Read the whole story
With another $15.5 million in its coffer, HookLogic plans to build its international business and systems that will drive more traffic to retail sites … Read the whole story
The advent of browser-based ad-blocking software could bring a new surge of micropayments and paywalls for publishers. HelloToken CEO and cofounder Brian Truong thinks … Read the whole story
