RTBlog
by Tyler Loechner, Staff Writer
Nearly one-in-four (23%) online video ads traded in the UK are now done so via programmatic technology, according to a recent research report from video supply-side platform (SSP) SpotX, conducted … Read the whole story
by Tyler Loechner
Digital ad tech firm Centro has announced a partnership with WSI, a network of digital marketing consultants located in over 80 countries. As a … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
As usage grows and as more people learn about how it works, brands are starting to question the true value of programmatic media. Lower … Read the whole story
by Tyler Loechner
Automate Ads, a Palo Alto-based digital ad tech startup, has has announced the launch of a new product dubbed "Automation Tasks." As its name … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Global media deals have transparency and data at their heart rather than addressing questions over local control of global agreements. Read the whole story
by Tyler Loechner
Digital radio ad tech firm AdsWizz has announced the appointment of Pierre Naggar as VP of programmatic demand, Europe. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Although one editor is on the record saying display pays for quality journalism, the bigger question is -- will it still when we're fully … Read the whole story
-
by Laurie Sullivan
The real-time Web almost seems like a fictional character in a mystery novel spearheaded by Google's and Twitter's attempt to pull it from the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
As we all know, a lot is happening in marketing automation. In a conversation about this topic the other day, it struck me that … Read the whole story
by Gavin O'Malley
Further positioning itself as a platform for newsmakers, Facebook is making its Mentions and Live features available to public figures and professional journalists with … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Connecting things can be a bit more complex than it may appear. The Clapper, a sound-activated electrical switch that lets people turn lights on … Read the whole story