RTBlog
WideOrbit, an ad management software firm and programmatic selling provider, on Tuesday announced the launch of a programmatic radio marketplace where advertisers can buy targeted radio inventory via automation. Read the whole story
AOL on Tuesday announced that it is officially retiring the Pictela brand by baking its technology into the cross-screen programmatic ad platform -- "One" … Read the whole story
- COMMENTARY
While bot traffic may have peaked two years ago at about 60%, today more than half of all Internet traffic is still considered bot … Read the whole story
The Trade Desk, a demand-side platform (DSP), on Monday announced the promotion of Tim Sims to vice president of inventory partnerships. Read the whole story
- COMMENTARY
As we all know, a lot is happening in marketing automation. In a conversation about this topic the other day, it struck me that … Read the whole story
comScore, which holds its annual industry summit in New York Tuesday, this morning announced the rollout of a cross-platform audience measurement service combining TV … Read the whole story
- COMMENTARY
Although one editor is on the record saying display pays for quality journalism, the bigger question is -- will it still when we're fully … Read the whole story
SpotX, a video supply-side platform (SSP), this week announced it has launched a new video ad unit it calls an "in-content" unit. As the … Read the whole story
Mobile audience targeting firm NinthDecimal on Tuesday announced it has partnered with cross-device targeting company Tapad. The partnership will give NinthDecimal access to Tapad's … Read the whole story
Data management platform (DMP) Krux on Monday announced the opening of two new offices in Europe. The company has opened shop in Paris, France, … Read the whole story
Email marketing platform Epsilon announced the launch of Harmony Live, a new feature within Agility Harmony that allows marketers to insert real-time content in … Read the whole story
