RTBlog
by Tyler Loechner, Staff Writer
Mobile in-app video ad tech provider Vungle on Wednesday launched a private programmatic marketplace that will allow advertisers to reach target audiences in apps. The twist is that Vungle's
marketplace … Read the whole story
by Joe Mandese
In a sign of how rapidly the so-called "programmatic TV" marketplace is evolving, one of the medium's most premium suppliers -- AMC Networks -- … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The tech world - as well as pretty much every vehicle in existence - seems to be leaning heavily towards voice activated-devices: Siri, Amazon … Read the whole story
by Tyler Loechner
Connexity, the retail publisher formerly known as Shopzilla, has been involved in the programmatic ad game. With the programmatic tech now in place, Connexity … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nearly half of all video plays in Q2 were on mobile devices, and eight times as many of those happened on the smartphone, not … Read the whole story
COMMENTARY
by Shawn DuBravac, Op-Ed Contributor
In the 1990s, my home page was AOL. It's how I began every single Internet session. Like so many others going online in the … Read the whole story
by Tyler Loechner
Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announced the launch of a new technology it claims can filter, "with a … Read the whole story
COMMENTARY
by Mark Torrance, Op-Ed Contributor
I think there's a lot of variability in the quality of retargeting data and have found that the highest performing retargeting inventory may be … Read the whole story
by Tyler Loechner
AdMore, an automated TV ad-buying platform, this week announced it has opened a new office in Chicago to service the Midwest. Read the whole story
by Gavin O'Malley
Smaato, a mobile ad exchange and supply-side platform (SSP), has introduced a native mobile ad-building function into its SPX platform, as well as a … Read the whole story
by Laurie Sullivan
Total worldwide ad spend will reach $569.65 billion in 2015, down from eMarketer's forecast of $577.79 billion released in March. The revised numbers are … Read the whole story
by Joe Mandese
Ad industry media ratings watchdog the Media Rating Council has released a set of "Social Media Measurement Guidelines" for public review and commentary. A … Read the whole story