RTBlog
Mobile in-app video ad tech provider Vungle on Wednesday launched a private programmatic marketplace that will allow advertisers to reach target audiences in apps. The twist is that Vungle's marketplace … Read the whole story
In a sign of how rapidly the so-called "programmatic TV" marketplace is evolving, one of the medium's most premium suppliers -- AMC Networks -- … Read the whole story
- COMMENTARY
The tech world - as well as pretty much every vehicle in existence - seems to be leaning heavily towards voice activated-devices: Siri, Amazon … Read the whole story
Connexity, the retail publisher formerly known as Shopzilla, has been involved in the programmatic ad game. With the programmatic tech now in place, Connexity … Read the whole story
- COMMENTARY
Nearly half of all video plays in Q2 were on mobile devices, and eight times as many of those happened on the smartphone, not … Read the whole story
- COMMENTARY
In the 1990s, my home page was AOL. It's how I began every single Internet session. Like so many others going online in the … Read the whole story
Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announced the launch of a new technology it claims can filter, "with a … Read the whole story
- COMMENTARY
I think there's a lot of variability in the quality of retargeting data and have found that the highest performing retargeting inventory may be … Read the whole story
AdMore, an automated TV ad-buying platform, this week announced it has opened a new office in Chicago to service the Midwest. Read the whole story
Smaato, a mobile ad exchange and supply-side platform (SSP), has introduced a native mobile ad-building function into its SPX platform, as well as a … Read the whole story
Total worldwide ad spend will reach $569.65 billion in 2015, down from eMarketer's forecast of $577.79 billion released in March. The revised numbers are … Read the whole story
Ad industry media ratings watchdog the Media Rating Council has released a set of "Social Media Measurement Guidelines" for public review and commentary. A … Read the whole story
