RTBlog
by Joe Mandese
I've always been fascinated by the connections between Wall Street and Madison Avenue, especially where market data is concerned. It's one of the reasons why we created Real-Time Daily: To … Read the whole story
by Tyler Loechner
According to new data released Wednesday by IAB Europe, the European programmatic ad market jumped 70.5% in 2014, rising from EUR2.14 billion in 2013 … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's not just a technical debate any more -- proving that ads and particularly videos are viewable to humans is being championed at the … Read the whole story
by Laurie Sullivan
During a time when advertisers struggle with fragmented programmatic ad buying processes and lack of transparency, Adobe will roll out Wednesday an advanced programmatic … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The worlds of business information and social media are fast converging, judging by a flurry of new deals between social networks and publishers of … Read the whole story
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by Tyler Loechner
Placed, a location-based ad targeting firm and in-store attribution company, on Wednesday announced the launch of a "cross-device marketplace" that enables ad buyers to … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Technorati's "State Of The Industry: The State Of Programmatic Partnerships" survey, in conjunction with Digiday, 45.5% of publishers are frustrated by programmatic … Read the whole story
by Laurie Sullivan
Rubicon Project has launched a cooperative in Argentina and Hungary to help publishers compete for advertising dollars against "hyper-efficient models" like search and social. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install … Read the whole story
by Tyler Loechner
Corbis and NetSeer this week announced the launch of a programmatic ad platform geared specifically for in-image advertising. Read the whole story
by Joe Mandese
Following some downward revisions from major ad forecasters and syndicated ad-tracking firms, ad spending by Madison Avenue's biggest players began to rebound in August, … Read the whole story
by Joe Mandese
With six months of data in hand, WPP ad-tracking unit Kantar Media now projects that ad spending will lag U.S. economic growth for the … Read the whole story
by Joe Mandese
News Corp. this morning said it agreed to acquire Unruly, a so-called "social video" platform launched in 2006 to help brands distribute, track and … Read the whole story