RTBlog
I've always been fascinated by the connections between Wall Street and Madison Avenue, especially where market data is concerned. It's one of the reasons why we created Real-Time Daily: To … Read the whole story
According to new data released Wednesday by IAB Europe, the European programmatic ad market jumped 70.5% in 2014, rising from EUR2.14 billion in 2013 … Read the whole story
- COMMENTARY
It's not just a technical debate any more -- proving that ads and particularly videos are viewable to humans is being championed at the … Read the whole story
During a time when advertisers struggle with fragmented programmatic ad buying processes and lack of transparency, Adobe will roll out Wednesday an advanced programmatic … Read the whole story
- COMMENTARY
The worlds of business information and social media are fast converging, judging by a flurry of new deals between social networks and publishers of … Read the whole story
Placed, a location-based ad targeting firm and in-store attribution company, on Wednesday announced the launch of a "cross-device marketplace" that enables ad buyers to … Read the whole story
- COMMENTARY
According to Technorati's "State Of The Industry: The State Of Programmatic Partnerships" survey, in conjunction with Digiday, 45.5% of publishers are frustrated by programmatic … Read the whole story
Rubicon Project has launched a cooperative in Argentina and Hungary to help publishers compete for advertising dollars against "hyper-efficient models" like search and social. … Read the whole story
- COMMENTARY
To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install … Read the whole story
Corbis and NetSeer this week announced the launch of a programmatic ad platform geared specifically for in-image advertising. Read the whole story
Following some downward revisions from major ad forecasters and syndicated ad-tracking firms, ad spending by Madison Avenue's biggest players began to rebound in August, … Read the whole story
With six months of data in hand, WPP ad-tracking unit Kantar Media now projects that ad spending will lag U.S. economic growth for the … Read the whole story
News Corp. this morning said it agreed to acquire Unruly, a so-called "social video" platform launched in 2006 to help brands distribute, track and … Read the whole story
