RTBlog
by Tyler Loechner, Staff Writer
The Katz programmatic radio ad exchange is up and running in pilot mode, with Geico being the first named advertiser to buy an ad via the exchange. But what the … Read the whole story
by Tyler Loechner
Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Digital and data are rolling over the legacy establishments of the media industry. Events this week reminded us once again of the relentless, never-ending … Read the whole story
by Tyler Loechner
The Interactive Advertising Bureau (IAB) has compiled a "checklist" of items that marketers should consider before entering a private programmatic marketplace. The checklist was … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The worlds of business information and social media are fast converging, judging by a flurry of new deals between social networks and publishers of … Read the whole story
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of a Series C round of funding worth $14 million. The round was led … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Ad-blocking apps are topping the paid app download charts signalling doom for mobile display, steering marketers to get in the flow with native and … Read the whole story
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by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
All that sensor data being generated in the Internet of Things needs a place to go. For industrial applications, like for power utilities or … Read the whole story
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by The Editor
MediaPost is seeking nominations for our annual online All Stars awards. If you know any brand marketers or agency media and/or creative executives who … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install … Read the whole story
by Laurie Sullivan
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transition into a data-driven advertising company in the coming years by building a … Read the whole story