RTBlog
by Tyler Loechner, Staff Writer
Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability to ad-buyers "regardless of whatever viewability standard they require." The industry's adopted standard comes
from the Media Rating Council, … Read the whole story
by Joe Mandese
Marco Arment, developer of popular ad blocker "Peace," has pulled the product from Apple's app store, citing concerns that its success could harm ad-supported … Read the whole story
COMMENTARY
by Jonathan Frangakis, Op-Ed Contributor
Ad blocking signals a troubling realization for app developers. Users don't want annoying ads -- in their browser, mobile experience, or anywhere. This spells … Read the whole story
by Tyler Loechner
Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Ad-blocking apps are topping the paid app download charts signalling doom for mobile display, steering marketers to get in the flow with native and … Read the whole story
by Tyler Loechner
Townhall Media, a conservative news organization and Salem Media Group company, has announced that it will begin using OpenX's "header bidding" technology to sell … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The developer of the ad-blocker Peace pulled the popular app from Apple's App Store on Friday, just two days after it launched. Read the whole story
by Joe Mandese
Vincent Krsulich, a long-time digital and print media sales pro, has joined affluent digital audience aggregator Martini Media as senior vice president-sales. Krsulich, who … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers … Read the whole story
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of a Series C round of funding worth $14 million. The round was led … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
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by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Digital and data are rolling over the legacy establishments of the media industry. Events this week reminded us once again of the relentless, never-ending … Read the whole story