RTBlog
Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability to ad-buyers "regardless of whatever viewability standard they require." The industry's adopted standard comes from the Media Rating Council, … Read the whole story
Marco Arment, developer of popular ad blocker "Peace," has pulled the product from Apple's app store, citing concerns that its success could harm ad-supported … Read the whole story
- COMMENTARY
Ad blocking signals a troubling realization for app developers. Users don't want annoying ads -- in their browser, mobile experience, or anywhere. This spells … Read the whole story
Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand … Read the whole story
- COMMENTARY
Ad-blocking apps are topping the paid app download charts signalling doom for mobile display, steering marketers to get in the flow with native and … Read the whole story
Townhall Media, a conservative news organization and Salem Media Group company, has announced that it will begin using OpenX's "header bidding" technology to sell … Read the whole story
- COMMENTARY
The developer of the ad-blocker Peace pulled the popular app from Apple's App Store on Friday, just two days after it launched. Read the whole story
Vincent Krsulich, a long-time digital and print media sales pro, has joined affluent digital audience aggregator Martini Media as senior vice president-sales. Krsulich, who … Read the whole story
- COMMENTARY
When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers … Read the whole story
ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of a Series C round of funding worth $14 million. The round was led … Read the whole story
- COMMENTARY
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
- COMMENTARY
Digital and data are rolling over the legacy establishments of the media industry. Events this week reminded us once again of the relentless, never-ending … Read the whole story
