RTBlog
by Joe Mandese
Every so often a news event comes along that seems bigger than the news it is actually making. That's the way I feel about the news surrounding the ad-blocking features … Read the whole story
by Laurie Sullivan
Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection … Read the whole story
by Wendy Davis
WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed … Read the whole story
by Laurie Sullivan
For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story
by Joe Mandese
Five months after Bill Demas stepped down as CEO, demand-side platform (DSP) Turn Tuesday filled the void, naming ad technology vet Bruce Falck CEO. … Read the whole story
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by Jess Nelson
MediaMath and Oracle will merge paid and owned media, allowing advertisers to build on their strategy of cross-platform media buys. MediaMath announced the launch … Read the whole story
by Joe Mandese
David Murnick has joined Rubicon Project as senior vice president of seller accounts, responsible for the company's publisher accounts in North America. Murnick, who … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Even the executive behind the best-selling iOS 9 ad blocker realises he has hurt people -- a perfect time to bar free content from … Read the whole story