RTBlog
I've been meaning to write about Satish Polisetti ever since I met him last fall. Yesterday he gave me a news hook for jumping in, announcing that he closed the … Read the whole story
Native advertising technology platform Nativo, which enables publishers to deliver native ads formatted to match their sites, is introducing a new guarantee that virtually … Read the whole story
- COMMENTARY
Psst. Over here. Yes, you. I have a secret. Promise you won't tell? OK, here goes: You know how you can get all this … Read the whole story
AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, … Read the whole story
- COMMENTARY
According to eZanga, with Emerging Insider Communications, advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with … Read the whole story
MailChimp announced new automated features and email segmentation capabilities in a product update. It has incorporated workflow queue management, email segmentation and sending time … Read the whole story
- COMMENTARY
OK, I get it. Programmatic ads are becoming "more human, seamless, efficient, and easy to digest," as Millward Brown predicted they would. There's no … Read the whole story
- COMMENTARY
Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story
