RTBlog
The latest figures could suggest that direct programmatic leads in building awareness while private auctions are taking over at the vital mobile stage. Read the whole story
Starting today, all of Yahoo's programmatic advertising technology will connect under the BrightRoll brand to offer advertisers, publishers and partners a suite of tools … Read the whole story
- COMMENTARY
Hulu's recent announcement that it will move into programmatic buying for the first time, making some of its premium digital video inventory available this … Read the whole story
Merkle will release a platform Monday at the start of Advertising Week that allows marketers to use first- and third-party data to identify and … Read the whole story
- COMMENTARY
Programmatic video ad platform Tube Mogul has been investing "significant time and resources" to grow its programmatic TV offering, as company CMO Keith Eadie … Read the whole story
To help media companies get faster and easy access to TV research, Nielsen has "opened" up its data in launching a series of programming … Read the whole story
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The Federal Trade Commission's Julie Brill is taking the online ad industry to task for failing to move forward with a universal do-not-track mechanism. Read the whole story
As part of a broader rollout of Facebook's Oculus initiative, Netflix just debuted a simulated living room where users can virtually select movies, TV … Read the whole story
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Volkswagen tricked regulators into thinking the exhaust from its diesels was clean enough to pass tests. Advertisers pay for ads believing their commercial spots … Read the whole story
Millennials represent a great deal of diversity -- especially as it relates to their use of news and information. Their digital news consumption habits … Read the whole story
- COMMENTARY
If we didn't already, now we know for sure that consumers don't love our brands and ads so much. Apparently, they're prepared to pay … Read the whole story
Mobile tech company and deep-linking search engine Quixey has launched Deep View Cards. Essentially, the cards enable marketers to insert the function of a … Read the whole story
- COMMENTARY
Commerce media dictates that we create unique content and messaging for all four intent clusters created by Google's Avinash Kaushik - See-Think-Do-Love - and … Read the whole story
