It's clear why agencies and publishers like automated buying -- but until brands get better transparency around data, the same cannot be said for advertisers. Read the whole story
According to Magna Global's just issued report, programmatic ad spend will account for about a third of display and video expenditures this year -- … Read the whole story
Facebook bought Oculus. Its goal is to control the world you experience while wearing a pair of modified ski goggles. Mark Zuckerberg is stoked. … Read the whole story
An Advertising Week panel hosted by Bloomberg's David Westin covered lots of topics, including data analytics ad-blocking, data creep, and the blurring line between … Read the whole story
Native is still one of the most trusted channels -- but trust in the ad format that all are hoping will make up for … Read the whole story
In Adland transparency is a negotiation. The goal: achieve your objectives, whether you're an advertiser, agency, media owner or ad tech platform without revealing … Read the whole story
While launching a mobile app has never been easier, getting anyone to notice has never been harder. The problem isn't access or tools or … Read the whole story
At an Advertising Week discussion on Monday, Matthew Berry, senior fantasy analyst at ESPN, cited Ipsos stats that there are some 56 million players … Read the whole story
Google is beholden to the ad industry and must bear the burden of putting into place processes that attempt to filter and remove invalid … Read the whole story