RTBlog
Publishers are worried by the rise of brand content and ad blocking, but surely the former is the answer to the latter? Read the whole story
Email marketing service firm Movable Ink and visual commerce platform Curalate announced a partnership to enable email marketers to insert social images into email … Read the whole story
- COMMENTARY
In a sign of how rapidly the so-called "programmatic TV" marketplace is evolving, one of the medium's most premium suppliers -- AMC Networks -- … Read the whole story
Poor data integration sabotages cross-channel campaigns, and few companies have made the necessary steps in data collection and measurement to gain a common view … Read the whole story
- COMMENTARY
"(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week … Read the whole story
Video is being touted as a critical component for retailers for both advertising and personalizing customer experience. In conjunction with Sheryl Sandberg's appearance at … Read the whole story
- COMMENTARY
Recently, I was talking to the CMO of a large brand who expressed his frustration with the current state of brand marketing measurement. He … Read the whole story
