RTBlog
Some years ago, one of the smartest guys I know in the media industry used a surprising analogy to describe the business to me. He said media was really part … Read the whole story
ZenithOptimedia this morning announced it is diversifying into performance marketing services Down Under with the acquisition of Sydney-based FirstClick, a performance shop founded in … Read the whole story
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It looks like we may be on the verge of a major publisher barring the ad blockers. Let's applaud them -- and hope that … Read the whole story
U.S. programmatic digital display ad spending will reach $15.43 billion in 2015 -- up 49.5% compared with 2014 -- and the majority of all … Read the whole story
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It was Advertising Week in New York last week, and the discussions about ad blocking, content marketing and media revenue models were manifold. In … Read the whole story
Yieldbot is boosting its marketing team with two senior hires from big digital media platforms: Elissa Reiling-Gray has been named vice president of brand … Read the whole story
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While Periscope and Meerkat may be better known for the time being, the most "radical" live-streaming video social platform might just be YouNow, a … Read the whole story
Mobile will account for 70% of the programmatic display market by next year. Expenditure on mobile programmatic has also led to increased investment in … Read the whole story
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An array of big publishers are taking their cue from Nescafe and celebrating the moments of our lives with Twitter's new, curated news feature, … Read the whole story
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race … Read the whole story
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Silicon Alley tech startup NadaWait.com used New York's schizophrenic Advertising Week to announce that it has launched a browser-based program that blocks all online … Read the whole story
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Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story
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With new channels, such as wearable technology devices, brands have the opportunity to create tailored messages to each consumer - creating a new customer … Read the whole story
