RTBlog
by P.J. Bednarski, Staff Writer
It's a programmatic world, after all. And proving it (or re-confirming that) is eMarketer's 2015 Programmatic Advertising report. According to its data, programmatic video will account for nearly $3
billion, … Read the whole story
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by Ben Frederick
Many data and tech providers want to break into the digital ad space that bridges the gap between offline consumer habits and online presence. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The next great battleground over media bias may be the search engine. Are your search results fair and balanced? How would you know if … Read the whole story
by Laurie Sullivan
Attracting viewers to a site is one thing, and keeping them is another. A trio of women who are serial entrepreneurs built an engagement … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get … Read the whole story
by Laurie Sullivan
Google, through its division in Germany, has made an investment acquiring a share of the German research Centre for Artificial Intelligence (DFKI), a nonprofit … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies." But advocates say the company needs to make the program opt-in only. Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. … Read the whole story