RTBlog
by Joe Mandese
While pundits weigh in on last night's prime-time politicking, there is no debating which candidates have been winning the Presidential Web engagement race. Utilizing an empirical measure of attention
-- … Read the whole story
by Sara Guaglione
The automated digital ad company say it is experiencing growing success with its new programmatic management platform. Gawker Media, Warner Bros, Meredith Digital, DailyMail.com, … Read the whole story
COMMENTARY
by Nate Carter, Op-Ed Contributor
While programmatic digital media can often save marketers huge dollars, as the definition of "programmatic" expands into tv and other media, savings is not … Read the whole story
by Ben Frederick
Advertisers are learning how to use the wealth of data that mobile provides, especially location data and user ID, to better target consumers. Mobile … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
One of the world's biggest publishers is blocking online access to Europe's biggest tabloid for visitors who have enabled ad-blocking software on their devices. … Read the whole story
by Ben Frederick
PulsePoint, a programmatic advertising platform, has announced the launch of a Real-Time Bidding mobile marketplace with guaranteed higher CPM rates for premium publishers and … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
They're niche names at the moment but there is significant momentum behind individuals streaming video online. Read the whole story
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by Sara Guaglione
Some 88% of digital publishers say they want better cross-device visitor identity technology, per a new report. The most sought-after capabilities for publishers are … Read the whole story
COMMENTARY
by Malcolm Friedberg, Op-Ed Contributor
I'm struck by the similarities between the two marketing channels - namely email and mobile messaging. Here are some examples. Read the whole story
by Wendy Davis
Facebook has asked a federal judge to dismiss a potential class-action lawsuit accusing it of violating an Illinois privacy law by creating a database … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Online users are less antagonistic toward ads that target their interests than targeted ads. Viewers are most turned off by mobile pop-up ads, followed … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Locally targeted campaigns can make or break online strategies through digital interactions by consumers. Deloitte expects to influence $0.64 of every $1 spent in … Read the whole story