RTBlog
by Joe Mandese
There are a lot of reasons for mashing up Paul Klein's universal network television truth with programmatic, but mainly it's because that's what I hear other people doing lately. Most … Read the whole story
by Joe Mandese
Alex Bogusky, the erstwhile poster child for Madison Avenue creativity, is returning to the business in the first meaningful way since leaving MDC Partners' … Read the whole story
COMMENTARY
by Nate Carter, Op-Ed Contributor
While programmatic digital media can often save marketers huge dollars, as the definition of "programmatic" expands into tv and other media, savings is not … Read the whole story
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by Sara Guaglione
Some 88% of digital publishers say they want better cross-device visitor identity technology, per a new report. The most sought-after capabilities for publishers are … Read the whole story
COMMENTARY
by Andrew Bloom, Op-Ed Contributor
The best antidote to ad blocking is entertainment, even if that piece of entertainment is itself an actual ad, but especially if it's supported … Read the whole story
by Joe Mandese
In an effort to get out in front of the rapid adoption of ad-blocking technologies -- and more importantly, behaviors -- the Interactive Advertising … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Since data lives in numerous databases such as sales, service, and marketing, it's difficult to unite all and recognize the data in each as … Read the whole story
by Sara Guaglione
Paul Curtis has taken on the newly created global partnerships director position at Quantcast. He will lead the company's engagement with advertisers and agencies … Read the whole story
by Sara Guaglione
The automated digital ad company say it is experiencing growing success with its new programmatic management platform. Gawker Media, Warner Bros, Meredith Digital, DailyMail.com, … Read the whole story
by Ben Frederick
PulsePoint, a programmatic advertising platform, has announced the launch of a Real-Time Bidding mobile marketplace with guaranteed higher CPM rates for premium publishers and … Read the whole story