RTBlog
There are a lot of reasons for mashing up Paul Klein's universal network television truth with programmatic, but mainly it's because that's what I hear other people doing lately. Most … Read the whole story
Alex Bogusky, the erstwhile poster child for Madison Avenue creativity, is returning to the business in the first meaningful way since leaving MDC Partners' … Read the whole story
- COMMENTARY
While programmatic digital media can often save marketers huge dollars, as the definition of "programmatic" expands into tv and other media, savings is not … Read the whole story
Some 88% of digital publishers say they want better cross-device visitor identity technology, per a new report. The most sought-after capabilities for publishers are … Read the whole story
- COMMENTARY
The best antidote to ad blocking is entertainment, even if that piece of entertainment is itself an actual ad, but especially if it's supported … Read the whole story
In an effort to get out in front of the rapid adoption of ad-blocking technologies -- and more importantly, behaviors -- the Interactive Advertising … Read the whole story
- COMMENTARY
Since data lives in numerous databases such as sales, service, and marketing, it's difficult to unite all and recognize the data in each as … Read the whole story
Paul Curtis has taken on the newly created global partnerships director position at Quantcast. He will lead the company's engagement with advertisers and agencies … Read the whole story
The automated digital ad company say it is experiencing growing success with its new programmatic management platform. Gawker Media, Warner Bros, Meredith Digital, DailyMail.com, … Read the whole story
PulsePoint, a programmatic advertising platform, has announced the launch of a Real-Time Bidding mobile marketplace with guaranteed higher CPM rates for premium publishers and … Read the whole story
