RTBlog
by Joe Mandese
The reason for the title was Thursday's launch of Alex Bogusky's new self-serve programmatic video advertising platform, Visibl, which was a cool name to riff off of, especially since I … Read the whole story
by Sara Guaglione, Joe Mandese
Political DSP Targeted Victory is rolling out a new, self-serve version of its programmatic TV audience-buying system that will enable candidates of any size … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
We all fast forward through tv shows and navigate away from the ads, so digital display can get better -- but expecting miracles is … Read the whole story
-
by Sara Guaglione
Programmatic is gaining in popularity. The majority of B2B marketers said they plan on investing more money in programmatic advertising in 2016, per a … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
People are installing ad-blockers at an epidemic rate. It's a crisis not only for advertisers but also for the entire economic ecosystem underpinning the … Read the whole story
by Sara Guaglione
Paul Curtis has taken on the newly created global partnerships director position at Quantcast. He will lead the company's engagement with advertisers and agencies … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Does remarketing make sense -- and should the messages serve up on the home screen of mobile devices? Read the whole story
by Larissa Faw
The Publicis Groupe unit is acquiring a minority stake in Lucid, a software developer of artificial intelligence that it will use to launch its … Read the whole story
by Ben Frederick
Taptica, a mobile demand-side platform (DSP), is expanding into Europe with a commercial partnership agreement with Mobile Network Group SA (MNG), a France-based mobile … Read the whole story
by Wayne Friedman
NinthDecimal has entered a partnership with TiVo to determine whether exposure to TV ads means higher foot traffic at a brand's retail location -- … Read the whole story
by Wendy Davis
Handing Google a victory, the 2nd Circuit Court of Appeals said on Friday that the company's book-scanning project is protected by fair use principles. Read the whole story