RTBlog
The reason for the title was Thursday's launch of Alex Bogusky's new self-serve programmatic video advertising platform, Visibl, which was a cool name to riff off of, especially since I … Read the whole story
Political DSP Targeted Victory is rolling out a new, self-serve version of its programmatic TV audience-buying system that will enable candidates of any size … Read the whole story
- COMMENTARY
We all fast forward through tv shows and navigate away from the ads, so digital display can get better -- but expecting miracles is … Read the whole story
Programmatic is gaining in popularity. The majority of B2B marketers said they plan on investing more money in programmatic advertising in 2016, per a … Read the whole story
- COMMENTARY
People are installing ad-blockers at an epidemic rate. It's a crisis not only for advertisers but also for the entire economic ecosystem underpinning the … Read the whole story
Paul Curtis has taken on the newly created global partnerships director position at Quantcast. He will lead the company's engagement with advertisers and agencies … Read the whole story
COMMENTARYDoes remarketing make sense -- and should the messages serve up on the home screen of mobile devices? Read the whole story
The Publicis Groupe unit is acquiring a minority stake in Lucid, a software developer of artificial intelligence that it will use to launch its … Read the whole story
Taptica, a mobile demand-side platform (DSP), is expanding into Europe with a commercial partnership agreement with Mobile Network Group SA (MNG), a France-based mobile … Read the whole story
NinthDecimal has entered a partnership with TiVo to determine whether exposure to TV ads means higher foot traffic at a brand's retail location -- … Read the whole story
Handing Google a victory, the 2nd Circuit Court of Appeals said on Friday that the company's book-scanning project is protected by fair use principles. Read the whole story
