RTBlog
by Joe Mandese
Of all the stories I've covered recently, the industry's reaction to the ad blocking features of Apple's iOS9 surprised me the most. I've said that before, because I figured everyone … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
I was not surprised recently when I read a MediaPost article reporting that fast-forwarding through TV ads happens way less than many people realize. … Read the whole story
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by Sara Guaglione
Kinetic Worldwide, an audience-based out-of-home (OOH) media agency, plans to launch a programmatic offering for both static and digital OOH assets in first-quarter 2016. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Shereta Williams, president of Videa, has a varied background she's put to good use in many career turns, working at financial start-ups, in mergers … Read the whole story
by Sara Guaglione
Eyeview, a video advertising platform, and WideOrbit, an ad management software firm and programmatic selling provider, have joined forces to offer programmatic TV ad … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
We know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication. Some recent … Read the whole story
by Laurie Sullivan
Data and tag management provider Ensighten has raised $53 million in a Series C debt and equity financing to further extend the company's mission … Read the whole story
by Laurie Sullivan
In a move that will pull advertising and marketing into the manufacturing supply chain, Vector Media Group has built a programmatic system that links … Read the whole story
by Ben Frederick
Flipboard, a social magazine that curates content from around the Web, announced it was opening up its Interest Graph to use by advertisers to … Read the whole story
by Jess Nelson
Teradata aims to make omnichannel effortless with an update of its marketing cloud solution. Email marketers can now leverage better customer data and real-time … Read the whole story