RTBlog
Of all the stories I've covered recently, the industry's reaction to the ad blocking features of Apple's iOS9 surprised me the most. I've said that before, because I figured everyone … Read the whole story
- COMMENTARY
I was not surprised recently when I read a MediaPost article reporting that fast-forwarding through TV ads happens way less than many people realize. … Read the whole story
Kinetic Worldwide, an audience-based out-of-home (OOH) media agency, plans to launch a programmatic offering for both static and digital OOH assets in first-quarter 2016. Read the whole story
- COMMENTARY
Shereta Williams, president of Videa, has a varied background she's put to good use in many career turns, working at financial start-ups, in mergers … Read the whole story
Eyeview, a video advertising platform, and WideOrbit, an ad management software firm and programmatic selling provider, have joined forces to offer programmatic TV ad … Read the whole story
COMMENTARYWe know the Internet of Things is big and going to be massive in scope, impacting all aspects of marketing and communication. Some recent … Read the whole story
Data and tag management provider Ensighten has raised $53 million in a Series C debt and equity financing to further extend the company's mission … Read the whole story
In a move that will pull advertising and marketing into the manufacturing supply chain, Vector Media Group has built a programmatic system that links … Read the whole story
Flipboard, a social magazine that curates content from around the Web, announced it was opening up its Interest Graph to use by advertisers to … Read the whole story
Teradata aims to make omnichannel effortless with an update of its marketing cloud solution. Email marketers can now leverage better customer data and real-time … Read the whole story
