PolicyBlog
by Wendy Davis, Staff Writer
The FTC should scrutinize companies that engage in digital "fingerprinting" -- which involves tracking users based on the characteristics of their devices -- the advocacy group CDT says. Read the whole story
by Joe Mandese
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
I'm glad Randall Rothenberg and Scott Cunningham at the IAB have decided to take action to recognize that consumers have the right to block … Read the whole story
by Sara Guaglione
Adadyn has announced the launch of its self-service programmatic platform for marketers to take on programmatic without putting down minimum ad spend requirements or … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
The goal must be to increase levels of understanding between parties and provide new momentum on all sides to raise standards of media governance … Read the whole story
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by Sara Guaglione
SpotX and Moat have partnered to provide a viewability targeting feature. If buyers want at least 70% of their ads in a campaign to … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Programmatic TV spending is expected to top $10 billion by 2019, up from $69 million in 2014. Across the country, agencies cite ambitious plans … Read the whole story
by Sara Guaglione
With the acquisition of SQ1, a digital marketing services and analytics agency, Ansira Partners becomes one of the top 10 independent digital agencies in … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Programmatic advertising, the use of technology to automate the buying, selling or fulfillment of ads, is becoming the standard for marketers looking to simplify … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Shereta Williams, president of Videa, has a varied background she's put to good use in many career turns, working at financial start-ups, in mergers … Read the whole story