The FTC should scrutinize companies that engage in digital "fingerprinting" -- which involves tracking users based on the characteristics of their devices -- the advocacy group CDT says. Read the whole story
The Association of National Advertisers this morning said K2 Intelligence and Ebiquity/FirmDecisions have been selected to field a "fact-finding" initiative to understand issues surrounding … Read the whole story
I'm glad Randall Rothenberg and Scott Cunningham at the IAB have decided to take action to recognize that consumers have the right to block … Read the whole story
Adadyn has announced the launch of its self-service programmatic platform for marketers to take on programmatic without putting down minimum ad spend requirements or … Read the whole story
The goal must be to increase levels of understanding between parties and provide new momentum on all sides to raise standards of media governance … Read the whole story
SpotX and Moat have partnered to provide a viewability targeting feature. If buyers want at least 70% of their ads in a campaign to … Read the whole story
Programmatic TV spending is expected to top $10 billion by 2019, up from $69 million in 2014. Across the country, agencies cite ambitious plans … Read the whole story
With the acquisition of SQ1, a digital marketing services and analytics agency, Ansira Partners becomes one of the top 10 independent digital agencies in … Read the whole story
Programmatic advertising, the use of technology to automate the buying, selling or fulfillment of ads, is becoming the standard for marketers looking to simplify … Read the whole story
Shereta Williams, president of Videa, has a varied background she's put to good use in many career turns, working at financial start-ups, in mergers … Read the whole story