RTBlog
I've been thinking about this for a while, but wasn't sure how to organize it until I overheard a conversation on my commuter train this morning. It was a conversation … Read the whole story
Madison Avenue's trading volume climbed nearly 17% in September -- reaching its highest point ever for the month, according to the latest installment of … Read the whole story
- COMMENTARY
Programmatic sale of video advertising today is structured in a way that encourages a highly problematic form of "arbitrage." What most people do not … Read the whole story
The wait is over -- Hulu's programmatic advertising went live. An ad frequency cap will be maintained through the process, and the company will … Read the whole story
- COMMENTARY
Ad design has historically been a labor-intensive process -- often requiring several layers of approvals, a great deal of technical as well as design … Read the whole story
IBM announced a product today called IBM Universal Behavior Exchange (UBX), part of the IBM Marketing Cloud. The UBX aims to help marketers connect … Read the whole story
- COMMENTARY
What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, … Read the whole story
Zignal Labs' infusion of $15 million in funding will up its sales ops and find new ways to use data to deliver insights to … Read the whole story
COMMENTARYGoogle Optimization optimizes bids about once daily. Programmatic display platforms can optimize in milliseconds. Vector Media Group is consulting on a platform that optimizes … Read the whole story
RevJet is rolling out Creative Side Platform or CSP, a "self-optimizing" tool that gives marketing departments and creative agencies the ability to construct, view, … Read the whole story
U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per … Read the whole story
Developers at Autopilot, a marketing automation software company focused on email data, believe they have figured out a way to bypass AdBlock. Autopilot today … Read the whole story
