RTBlog
by Joe Mandese
If you read Thursday's post, you know one of two things: Either I'm really naive about the way DMPs price themselves, or I've uncovered an important insight about the shift … Read the whole story
by Ben Frederick
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with xAd, a location platform. Adelphic will get access to xAd's location-based targeting, bringing … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As a guide to ad fraud is published, a seal to prove that best practices have been followed has been promised for next year. … Read the whole story
by Felicia Greiff
RevJet is rolling out Creative Side Platform or CSP, a "self-optimizing" tool that gives marketing departments and creative agencies the ability to construct, view, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google Optimization optimizes bids about once daily. Programmatic display platforms can optimize in milliseconds. Vector Media Group is consulting on a platform that optimizes … Read the whole story
by Felicia Greiff
IBM announced a product today called IBM Universal Behavior Exchange (UBX), part of the IBM Marketing Cloud. The UBX aims to help marketers connect … Read the whole story
COMMENTARY
by Victor Wong, Op-Ed Contributor
Ad design has historically been a labor-intensive process -- often requiring several layers of approvals, a great deal of technical as well as design … Read the whole story
by Laurie Sullivan
Google says it's important for companies to "be there," "be useful," and "be quick." Four in five consumers use a search engine to find … Read the whole story