RTBlog
by Joe Mandese
The lean-back medium is finally leaning into programmatic. It's been a progression, of course, but it's gaining momentum. Note a couple of big developments today, especially DISH's launch of a … Read the whole story
by Wayne Friedman, Joe Mandese
Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and … Read the whole story
COMMENTARY
by Mitch Oscar, Charlene Weisler
Investigative journalist Charlene Weisler and I thought it would be interesting to allow some of the prominent programmatic TV players to speak for themselves … Read the whole story
by Felicia Greiff
Programmatic advertising is everywhere, a digital video report from AOL confirms, with 91% of brands and agencies buying video programmatically and 88% of publishers … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
A lot has been written about last week's announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if … Read the whole story
by Erik Sass
Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it. Distil estimates that roughly one-third of all online ad … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
So we have established that the ad-blocking thing is a bit of a crisis. And we've looked at the measures the IAB is taking … Read the whole story
by Felicia Greiff
Customer service platform Zendesk recently acquired We Are Cloud SAS, the parent company of Bime Analytics, a cloud-based startup that aims to "conquer the … Read the whole story
by Gavin O'Malley
Capping off a busy week, Twitter plans to start testing a new native ad format with select brand partners. As its name implies, the … Read the whole story
by Joe Mandese
TiVo this morning unveiled a new pricing strategy for its TV ratings service that is likely to get the attention -- and market share … Read the whole story
by Jess Nelson
Vibes, a mobile technology company, on Friday announced the integration of its mobile marketing and wallet solutions to IBM's Universal Behavior Exchange, providing increased … Read the whole story
by Ben Frederick
Ruth Porat, CFO of Alphabet and Google, cited the "substantial growth of our mobile search revenue, complimented by ongoing strong contributions from YouTube and … Read the whole story