RTBlog
The lean-back medium is finally leaning into programmatic. It's been a progression, of course, but it's gaining momentum. Note a couple of big developments today, especially DISH's launch of a … Read the whole story
Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and … Read the whole story
- COMMENTARY
Investigative journalist Charlene Weisler and I thought it would be interesting to allow some of the prominent programmatic TV players to speak for themselves … Read the whole story
Programmatic advertising is everywhere, a digital video report from AOL confirms, with 91% of brands and agencies buying video programmatically and 88% of publishers … Read the whole story
- COMMENTARY
A lot has been written about last week's announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if … Read the whole story
Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it. Distil estimates that roughly one-third of all online ad … Read the whole story
- COMMENTARY
So we have established that the ad-blocking thing is a bit of a crisis. And we've looked at the measures the IAB is taking … Read the whole story
Customer service platform Zendesk recently acquired We Are Cloud SAS, the parent company of Bime Analytics, a cloud-based startup that aims to "conquer the … Read the whole story
Capping off a busy week, Twitter plans to start testing a new native ad format with select brand partners. As its name implies, the … Read the whole story
TiVo this morning unveiled a new pricing strategy for its TV ratings service that is likely to get the attention -- and market share … Read the whole story
Vibes, a mobile technology company, on Friday announced the integration of its mobile marketing and wallet solutions to IBM's Universal Behavior Exchange, providing increased … Read the whole story
Ruth Porat, CFO of Alphabet and Google, cited the "substantial growth of our mobile search revenue, complimented by ongoing strong contributions from YouTube and … Read the whole story
