RTBlog
by Joe Mandese
Programmatic has a brand problem. It is that it's not seen as a branding tool. That was the consensus of brand gurus debating the role programmatic can or should play … Read the whole story
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by Erik Sass
Amid growing concern over online advertising fraud, the Media Rating Council has issued new guidelines for digital media vendors and companies to follow in … Read the whole story
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by Thom Forbes
A drone won't be dropping a "Chosen by Kids" Fisher-Price Bright Beats Dance & Move Beatbo down your chimney with a ho-ho-ho this holiday … Read the whole story
by Wendy Davis
Facebook has defeated a lawsuit alleging that it violates users' privacy by tracking them throughout the Web via the "Like" button. Read the whole story
COMMENTARY
by James DeJulio, Op-Ed Contributor
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story
by Wayne Friedman
Helping to navigate the expected wild swings in local TV advertising inventory for the political season, pay TV provider advertising sales company Viamedia and … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
Impressions and rating points are good indicators of how many people saw your TV ad, but how does it influence individual consumer behavior? Consumers … Read the whole story
by Felicia Greiff
Meredith Corp. has partnered with Operative Media, a software and service provider for publishers, agencies and networks that "simplifies the business of advertising" in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
IBM is making social media analytics more broadly accessible through a new collaboration with Twitter, which will make social insights drawn from the microblogging … Read the whole story
by Wayne Friedman, Joe Mandese
Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and … Read the whole story
by Felicia Greiff
PhotoShelter has announced the addition of video management to Libris, its cloud-based media manager for video and photos that helps marketers manage their sea … Read the whole story
by Felicia Greiff
Marketers that want to measure ad effectiveness, learn about customers and track competitors can now do so with Twitter's new Brand Hub service. Twitter … Read the whole story
by Felicia Greiff
At the IBM Insight conference in Las Vegas today, the company introduced its Insight Cloud Services that deliver insights to businesses using analytic models. … Read the whole story