RTBlog
Programmatic has a brand problem. It is that it's not seen as a branding tool. That was the consensus of brand gurus debating the role programmatic can or should play … Read the whole story
Amid growing concern over online advertising fraud, the Media Rating Council has issued new guidelines for digital media vendors and companies to follow in … Read the whole story
A drone won't be dropping a "Chosen by Kids" Fisher-Price Bright Beats Dance & Move Beatbo down your chimney with a ho-ho-ho this holiday … Read the whole story
Facebook has defeated a lawsuit alleging that it violates users' privacy by tracking them throughout the Web via the "Like" button. Read the whole story
- COMMENTARY
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story
Helping to navigate the expected wild swings in local TV advertising inventory for the political season, pay TV provider advertising sales company Viamedia and … Read the whole story
- COMMENTARY
Impressions and rating points are good indicators of how many people saw your TV ad, but how does it influence individual consumer behavior? Consumers … Read the whole story
Meredith Corp. has partnered with Operative Media, a software and service provider for publishers, agencies and networks that "simplifies the business of advertising" in … Read the whole story
- COMMENTARY
IBM is making social media analytics more broadly accessible through a new collaboration with Twitter, which will make social insights drawn from the microblogging … Read the whole story
Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and … Read the whole story
PhotoShelter has announced the addition of video management to Libris, its cloud-based media manager for video and photos that helps marketers manage their sea … Read the whole story
Marketers that want to measure ad effectiveness, learn about customers and track competitors can now do so with Twitter's new Brand Hub service. Twitter … Read the whole story
At the IBM Insight conference in Las Vegas today, the company introduced its Insight Cloud Services that deliver insights to businesses using analytic models. … Read the whole story
