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by Joe Mandese
GE's motto may be putting imagination to work, but GE Healthcare Global Director of Operations, Advertising and Promotion Katherine Patterson left nothing to the imagination while presenting a case
study … Read the whole story
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by P.J. Bednarski
IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's … Read the whole story
COMMENTARY
by Shani Rosenfelder, Op-Ed Contributor
Tying all channels together is the marketing holy grail of the coming years. The core of this connectivity, at least for marketers, is cross-device … Read the whole story
by Jess Nelson
Persado on Tuesday announced the expansion of its Persado Go platform to six new industries, allowing marketers to increase engagement and ROI through Persado's … Read the whole story
COMMENTARY
by Joe Mandese
Well, that's one way of describing "Big Data." But the way the refer to it in Texas is a "shitload of data," according to … Read the whole story
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by Ben Frederick
Location firm Factual announced a partnership with demand-side platform The Trade Desk on Tuesday, which allows The Trade Desk to integrate Factual's datasets into … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Cybersecurity is seen as the CIO's responsibility -- but when brand reputation is at stake, it's the CMO in the firing line. Read the whole story
by Karl Greenberg
The digital and social platform centers on a consumer-facing app that reports on where flu is likely to happen, and how virulent it is … Read the whole story
by Felicia Greiff
Marketers that want to measure ad effectiveness, learn about customers and track competitors can now do so with Twitter's new Brand Hub service. Twitter … Read the whole story
by Aaron Baar
Catherine Davis, executive vice president and account director for McDonald's at Leo Burnett, demonstrated several examples of technology enabling creativity at "OMMA Chicago: Art … Read the whole story
by Felicia Greiff
HyPR, a marketplace that connects brands with social influencers, raised $5 million in a round of seed funding and is set to launch the … Read the whole story
by Felicia Greiff
PhotoShelter has announced the addition of video management to Libris, its cloud-based media manager for video and photos that helps marketers manage their sea … Read the whole story