Show Daily
GE's motto may be putting imagination to work, but GE Healthcare Global Director of Operations, Advertising and Promotion Katherine Patterson left nothing to the imagination while presenting a case study … Read the whole story
IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's … Read the whole story
COMMENTARYTying all channels together is the marketing holy grail of the coming years. The core of this connectivity, at least for marketers, is cross-device … Read the whole story
Persado on Tuesday announced the expansion of its Persado Go platform to six new industries, allowing marketers to increase engagement and ROI through Persado's … Read the whole story
COMMENTARYWell, that's one way of describing "Big Data." But the way the refer to it in Texas is a "shitload of data," according to … Read the whole story
Location firm Factual announced a partnership with demand-side platform The Trade Desk on Tuesday, which allows The Trade Desk to integrate Factual's datasets into … Read the whole story
- COMMENTARY
Cybersecurity is seen as the CIO's responsibility -- but when brand reputation is at stake, it's the CMO in the firing line. Read the whole story
The digital and social platform centers on a consumer-facing app that reports on where flu is likely to happen, and how virulent it is … Read the whole story
Marketers that want to measure ad effectiveness, learn about customers and track competitors can now do so with Twitter's new Brand Hub service. Twitter … Read the whole story
Catherine Davis, executive vice president and account director for McDonald's at Leo Burnett, demonstrated several examples of technology enabling creativity at "OMMA Chicago: Art … Read the whole story
HyPR, a marketplace that connects brands with social influencers, raised $5 million in a round of seed funding and is set to launch the … Read the whole story
PhotoShelter has announced the addition of video management to Libris, its cloud-based media manager for video and photos that helps marketers manage their sea … Read the whole story
