RTBlog
It's been awhile since we checked in with the team at independent trading desk Accordant Media, so I was delighted when Founder-CEO Art Muldoon offered a scoop on their third-quarter … Read the whole story
The programmatic media-buying marketplace appears to be tightening up, with demand catching up with supply. While the volume traded in the marketplace continues to … Read the whole story
- COMMENTARY
Rapid advances in the industry have caused confusion about the best practices and benefits of programmatic buying.There are five things I see marketers confused … Read the whole story
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiative with two components -- a registry of "verified" companies, and a new … Read the whole story
COMMENTARYInsights from big data around the Internet of Things got yet another big boost yesterday. The IBM acquisition of the Weather Company's digital platform … Read the whole story
The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those … Read the whole story
COMMENTARYWell, that's one way of describing "Big Data." But the way the refer to it in Texas is a "shitload of data," according to … Read the whole story
- COMMENTARY
The Rocket Fuel Research Team examined political preferences of 2,832 registered voters in five swing states on these issues that will shape election cycles … Read the whole story
