RTBlog
by Joe Mandese
It's been awhile since we checked in with the team at independent trading desk Accordant Media, so I was delighted when Founder-CEO Art Muldoon offered a scoop on their third-quarter … Read the whole story
by Joe Mandese
The programmatic media-buying marketplace appears to be tightening up, with demand catching up with supply. While the volume traded in the marketplace continues to … Read the whole story
COMMENTARY
by Dennis Buchheim, Op-Ed Contributor
Rapid advances in the industry have caused confusion about the best practices and benefits of programmatic buying.There are five things I see marketers confused … Read the whole story
by Wendy Davis
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiative with two components -- a registry of "verified" companies, and a new … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Insights from big data around the Internet of Things got yet another big boost yesterday. The IBM acquisition of the Weather Company's digital platform … Read the whole story
by Larissa Faw
The agency claims the tool can measure a brand's ability to consistently create and distribute shared and engaging social content and determine how those … Read the whole story
COMMENTARY
by Joe Mandese
Well, that's one way of describing "Big Data." But the way the refer to it in Texas is a "shitload of data," according to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Rocket Fuel Research Team examined political preferences of 2,832 registered voters in five swing states on these issues that will shape election cycles … Read the whole story