RTBlog
by Joe Mandese
Todd Gordon is leaving Interpublic's Mediabrands to become general manager of programmatic TV at TubeMogul, a new role at the programmatic video advertising platform. Gordon, who has been senior vice … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Saying that "somewhere, somehow in every tech stack there must be some tomfoolery," the online ad tech industry has hired K-Also-2, oh, and R, … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Given the supply-side platform prime directive to avoid sales channel conflict at all costs -- and who could blame them -- we need to … Read the whole story
by Joe Mandese
Moat has become the first viewability vendor to become accredited by the Media Rating Council for mobile viewable impression measurement. The accreditation covers Moat's … Read the whole story
COMMENTARY
by Dennis Buchheim, Op-Ed Contributor
Rapid advances in the industry have caused confusion about the best practices and benefits of programmatic buying.There are five things I see marketers confused … Read the whole story
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by Ben Frederick
Stoli's "The Vodka" campaign received an experimental makeover for mobile, layering in haptics, or the sense of touch, to the experience. In short, your … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Intelligent automation will become the next tool for online advertising. Recently, a team of researchers at Google demonstrated an artificially intelligent system that could … Read the whole story
by Jess Nelson
OneSpot, a content marketing platform, announced a new suite of SaaS omnichannel marketing solutions Wednesday that help email marketers reengage with consumers through personalized … Read the whole story