RTBlog
Todd Gordon is leaving Interpublic's Mediabrands to become general manager of programmatic TV at TubeMogul, a new role at the programmatic video advertising platform. Gordon, who has been senior vice … Read the whole story
- COMMENTARY
Saying that "somewhere, somehow in every tech stack there must be some tomfoolery," the online ad tech industry has hired K-Also-2, oh, and R, … Read the whole story
- COMMENTARY
Given the supply-side platform prime directive to avoid sales channel conflict at all costs -- and who could blame them -- we need to … Read the whole story
Moat has become the first viewability vendor to become accredited by the Media Rating Council for mobile viewable impression measurement. The accreditation covers Moat's … Read the whole story
- COMMENTARY
Rapid advances in the industry have caused confusion about the best practices and benefits of programmatic buying.There are five things I see marketers confused … Read the whole story
Stoli's "The Vodka" campaign received an experimental makeover for mobile, layering in haptics, or the sense of touch, to the experience. In short, your … Read the whole story
COMMENTARYIntelligent automation will become the next tool for online advertising. Recently, a team of researchers at Google demonstrated an artificially intelligent system that could … Read the whole story
OneSpot, a content marketing platform, announced a new suite of SaaS omnichannel marketing solutions Wednesday that help email marketers reengage with consumers through personalized … Read the whole story
