by Laurie Sullivan
Google has begun testing the ability to run advertisements on digital billboards through its DoubleClick advertising platform. The proof of concept, running in several … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Enough independents have raised the issue, so it's worth wondering aloud whether costs slashed in one area are replaced by fees or rebates via … Read the whole story
by Wendy Davis
The new guidelines have been a key component of the industry's privacy initiative since they were introduced in 2010, but some recent reports have … Read the whole story
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by Joe Mandese
In what likely is the biggest deal of its kind since ExactTarget was acquired by Salesforce.com in 2013, another leader in the email marketing … Read the whole story
by Wayne Friedman
Viacom and TiVo Research have struck an agreement that looks to advance Viacom's proprietary usage/viewing data. The deal -- which the companies say is … Read the whole story
by Erik Sass
To help combat Internet piracy and counterfeiting and bolster marketer confidence, the Trustworthy Accountability Group is joining forces with the Alliance for Audited Media … Read the whole story
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by Jess Nelson
Yahoo expanded its Domain-based Message Authentication, Reporting and Conformance policy for ymail.com and rocketmail.com Monday, following on the heels of Google's expansion of Gmail's … Read the whole story
by Wendy Davis
In a victory for Facebook, a federal appellate court has refused to revive a lawsuit by a group of teens who said their rights … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Johnson & Johnson's bespoke shop within a shop underlines the number one issue -- data (with creative freedom too). Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
On the same day that IAB holds a summit to discuss its new L.E.A.N. initiative, it also unveils a new ad-serving template that addresses … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Supreme Court judges heard arguments today about whether a consumer can proceed with a lawsuit alleging that Spokeo posted incorrect information about him. The … Read the whole story