RTBlog
by Joe Mandese
Originally, I was going to title this post "Universe," because that's what it's really about. But I decided it might seem derivative of a column we've already published -- "Universal … Read the whole story
by Joe Mandese
In a deal being announced today with one of the world's largest aggregators of mobile user identities and behaviors, Nielsen's eXelate unit will dramatically … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Gartner analysts shared their vision for the future of technology in Orlando at the research firm's Symposium/ITxpo, describing a world where information gets pushed … Read the whole story
by Ben Frederick
Marketron has officially launched a programmatic radio marketplace called Mediascape Marketplace, which will serve 2,900 radio stations. Marketron will receive data inputs from broadcasters … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We've been here before. Something becomes valuable because it's scarce. The minute society agrees on the newly assigned value, wars begin because of it. … Read the whole story
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by Laurie Sullivan
eBay used the PayPal split in July to shed itself of its enterprise businesses, selling it to a consortium of private equity investors for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
BIA/Kelsey projects that local search advertising revenue in the United States will rise from $7.8 billion in 2015 to $8.2 billion in 2016, $8.5 … Read the whole story
by Laurie Sullivan
Marin Software, which has roots in search engine advertising, has begun pulling in television, weather and sports data to power advertising campaigns on Facebook, … Read the whole story
by Wendy Davis
In a victory for Facebook, a federal appellate court has refused to revive a lawsuit by a group of teens who said their rights … Read the whole story
by Joe Mandese
Interpublic's Mediabrands' Initiative unit has restructured its executive suite, promoting Peter Mears to global COO and naming long-time media buyer Kris Magel president of … Read the whole story