RTBlog
by Joe Mandese
Beginning today, readers may start noticing something different about our content. Hopefully, it will be better. One thing's for sure, you'll be seeing less of it. We are introducing some … Read the whole story
by Joe Mandese
Following a protracted search to find a successor for founding CEO George John who stepped down in March, Rocket Fuel has named long-time Salesforce.com … Read the whole story
by Laurie Sullivan
Moat, Integral AdScience, comScore and DoubleVerify are a select set of third-party vendors that have been approved to report ad viewability on YouTube. The … Read the whole story
by Laurie Sullivan
Marin Software, which has roots in search engine advertising, has begun pulling in television, weather and sports data to power advertising campaigns on Facebook, … Read the whole story
by Wayne Friedman
For Fox TV shows on Hulu, consumers can now chose to watch one 30-second interactive "engagement" TV commercial instead of watching several traditional TV … Read the whole story
by Erik Sass
The Washington Post introduced a new proprietary video advertising technology that allows faster delivery of interactive ads across devices. Read the whole story
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by Amy Corr
Random iPhone App of the week: Looking to plan a vacation, but not sure where to go? Feeling uncomfortable about asking your friends for … Read the whole story
by Joe Mandese
All screens are not necessarily equal, according to a debate of top industry executives capping off the Digital Place-Based Advertising Association's annual "Video Everywhere" … Read the whole story