RTBlog
by Joe Mandese
In the past several weeks, I've heard that exact quote from several different sources. It's usually followed by the line, "It's a tactic." I agree with the first statement. Sometimes … Read the whole story
by Steve McClellan
Lesser -- previously global CEO at GroupM programmatic platform Xaxis -- succeeds Kelly Clark, who the company confirmed earlier this week was stepping down. … Read the whole story
COMMENTARY
by Mitch Oscar, Charlene Weisler
Recently, Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their … Read the whole story
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by Joe Mandese
In a move that extends its reach deep into the influential world of marketing-mix modeling, Neustar has acquired MarketShare for $450 million. The move … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Although digital media and advertising look very different today than in 2007 when the first iPhone landed, there are some immutable constants which, over … Read the whole story
by Wendy Davis
The Federal Communications Commission has rejected advocacy group Consumer Watchdog's request to impose new privacy regulations on Facebook, Google and other Web companies. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's clear why agencies and publishers like automated buying -- but until brands get better transparency around data, the same cannot be said for … Read the whole story
by Ben Frederick
The Mobile Marketing Association released its recommendations for mobile native advertising best practices today. For publishers looking to make ads on their apps and … Read the whole story