RTBlog
by Joe Mandese
Well, it was certainly a bummer to lose Tyler Loechner as editor of Real-Time Daily, but things always have a way of working out. In this case, the timing couldn't … Read the whole story
by Felicia Greiff
Kargo, the mobile ad company, and Celtra, the display and video ad company, are teaming up for a vertical video offering aimed at premium … Read the whole story
by Laurie Sullivan
Yieldbot on Monday will release an open-source header bidding framework it calls Pubfood.js, giving publishers a new tool to attract budgets from search marketers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's clear why agencies and publishers like automated buying -- but until brands get better transparency around data, the same cannot be said for … Read the whole story
by Felicia Greiff
Programmatic advertising platform Xaxis is launching a new product called Xaxis Politics, a targeted political ad solution that aims to reach U.S. voters across … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
48% of digital ad sellers were not sure how much of a negative effect bots (a "software robot" or virtual agent) had on digital … Read the whole story
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by Jess Nelson
The new feature, Predictive Campaigns, adds to the company's platform of Enterprise predictive marketing software. Predictive Campaigns leverages data and predictive intelligence to automate … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
We are emotional beings who act on feelings more than offers, as John Lewis proves once again. Read the whole story