RTBlog
by Tobi Elkin, Staff Writer
I tend to be skeptical and insatiably curious at once. I also admit to being confused by all the programmatic acronyms and terminology. Read the whole story
by Laurie Sullivan
Adiant officially announced Tuesday the acquisition of Solve Media's advertising CAPTCHA business unit and its TYPE-IN ad platform. Exact terms of the all-cash deal … Read the whole story
by Felicia Greiff
Amid concern about ad blockers and shaky ad investor sentiment, TubeMogul grew its revenue by 70% to $46.5 million in Q3 in its sixth … Read the whole story
by Felicia Greiff
Today Adobe debuted its Audience Marketplace, a new platform for buying and selling data. One of eight products available in Adobe's Marketing Cloud, the … Read the whole story
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by Tobi Elkin
Berlin-headquartered adsquare, an audience management platform for mobile programmatic advertising, has joined forces with the real-time ad platform Smaato. Read the whole story
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by Laurie Sullivan
Display ads influence 60 times more phone calls than a direct click-to-call, according to a report released Tuesday. On average, the report finds that … Read the whole story
by Jess Nelson
OtherLevels today announced the launch of a new customer engagement marketing platform that incorporates Big Data and machine learning into email marketers' strategies and … Read the whole story
by Felicia Greiff
Programmatic advertising platform Xaxis is launching a new product called Xaxis Politics, a targeted political ad solution that aims to reach U.S. voters across … Read the whole story
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by Jess Nelson
The new feature, Predictive Campaigns, adds to the company's platform of Enterprise predictive marketing software. Predictive Campaigns leverages data and predictive intelligence to automate … Read the whole story
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by Amy Corr
TruSignal added David Oliveira, former CEO of Balihoo, as chief revenue officer. Read the whole story