RTBlog
In "RTBlog," we'll be featuring a steady flow of predictions from all constituencies in the real-time marketing and programmatic ecosystem -- from vendors, publishers, research organizations, industry bodies, working groups, … Read the whole story
Marketers need to explore native advertising to fight ad blockers, a study from Hotwire PR says. Native ad placement offers a higher probability that … Read the whole story
Pixalate is determined to address a bot it calls "Xindi" that is destroying computers at Fortune 500 companies and universities, as well as the … Read the whole story
DataXu, a provider of programmatic marketing software for brands and agencies, on Tuesday announced the opening of three new offices in the APAC region … Read the whole story
- COMMENTARY
Only the incredibly convoluted world of online advertising can generate such in-depth discussions about so basic a concept as whether someone should pay for … Read the whole story
- COMMENTARY
I'm heartened to see that the notion of native programmatic advertising at scale is no longer considered an oxymoron, and that the digital advertising … Read the whole story
