RTBlog
SpotX's Sean Buckley on four things you need to know for 2016: For starters, CTV Inventory will increase. Read the whole story
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting on display campaigns through its JetStream platform. The technology "empowers sell-side clients to … Read the whole story
In an effort to expand its programmatic offerings in German-speaking countries, demand-side provider MediaMath is acquiring Spree7, a programmatic platform based in Berlin. Read the whole story
Looking to bring transparency back to media buying, Software company Lucid is launching a product called "Proof" that allows ad buyers to see which … Read the whole story
Urban Airship, a mobile engagement company, today announced a new mobile audience analytics platform that provides insights into the "why" behind ROI. Urban Airship … Read the whole story
Twitter released findings from its programmatic marketplace today, revealing a strong opportunity for demand partners and eCPMs in anticipation of the holidays. It underscored … Read the whole story
Yahoo and Rocket Fuel have separately developed methods to target consumers with advertisements based on millions, if not billions, of data points from a … Read the whole story
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I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Marketing: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company Media: … Read the whole story
- COMMENTARY
IDG Communications recently partnered with Google to become one of the first publishers to offer 100% ad viewability, giving advertisers a powerful tool to … Read the whole story
