RTBlog
by Tobi Elkin, Staff Writer
Can marketers meet brand-building objectives programmatically? Yes, they can, according to a panel of agency executives mulling over the topic. Read the whole story
by Felicia Greiff
Programmatic platform Rocket Fuel announced a new default for its software, what it calls "people-based marketing." The capability launched in July, with Microsoft as … Read the whole story
by Felicia Greiff
Ad tech startup AdSorcery is launching a platform for publishers to work around ad blockers. The platform, based on dynamic algorithms, changes its signature … Read the whole story
COMMENTARY
by Jim Caruso
While programmatic's biggest benefit is the ease with which marketers can deliver ads to the right person, the core of an ad's impact lies … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Did you even know that Google launched a product that allows readers to outbid marketers for ad space -- and if readers win, they … Read the whole story