RTBlog
Can marketers meet brand-building objectives programmatically? Yes, they can, according to a panel of agency executives mulling over the topic. Read the whole story
Programmatic platform Rocket Fuel announced a new default for its software, what it calls "people-based marketing." The capability launched in July, with Microsoft as … Read the whole story
Ad tech startup AdSorcery is launching a platform for publishers to work around ad blockers. The platform, based on dynamic algorithms, changes its signature … Read the whole story
- COMMENTARY
While programmatic's biggest benefit is the ease with which marketers can deliver ads to the right person, the core of an ad's impact lies … Read the whole story
- COMMENTARY
Did you even know that Google launched a product that allows readers to outbid marketers for ad space -- and if readers win, they … Read the whole story
