RTBlog
I've been chatting with smart people at TubeMogul, the demand-side platform, and they're analyzing trends, seeking to meet customer demand and preparing for the new year. The latest mind in … Read the whole story
Ad quality management platform PubNation has selected SSP (supply-side platform) OpenX for a new partnership to identify and quickly remove ads that Web users … Read the whole story
Ooyala, a subsidiary of telecommunications and media company Telstra, is launching a stand-alone version of its video analytics service, Ooyala IQ, that can be … Read the whole story
Alex Bogusky's Visibl will likely boost its visibility today among Madison Avenue's programmatic video market makers following news that it will enable small- and … Read the whole story
- COMMENTARY
We are still in the early days of programmatic TV, and by that I mean more automated, machine-driven processes for buying and selling TV … Read the whole story
- COMMENTARY
DSPs have evolved and have become much better at targeting people than just buying media. This shift to a tool focused on audience targeting … Read the whole story
- COMMENTARY
Brands building Data Management Platforms is the big industry trend to watch going forward in my opinion -- and could significantly alter the way … Read the whole story
