RTBlog
Raju Malhotra is SVP of products at Conversant, a company that offers personalized digital marketing services. He says developing a single view of consumer across devices, media and channels will … Read the whole story
A new report from AdMonsters, sponsored by programmatic platform Rocket Fuel, emphasizes the importance of DMPs and defines the basics of programmatic advertising. Read the whole story
Findings from a new report by global ad tech firm Adadyn reveal how small and medium-size retailers can use programmatic media to optimize their … Read the whole story
Data released Friday reveals that out-of-stock incidents were 600% higher than normal for electronics and 300% for toys on Thanksgiving Day. Read the whole story
- COMMENTARY
Here are four steps for small businesses to enhance real-time marketing strategies by thinking more proactively, using the right tools and planning what they … Read the whole story
