RTBlog
by Tobi Elkin, Staff Writer
Craig Teich, EVP of global sales at Connexity (formerly Shopzilla), says first-party data will become the foundation of more sophisticated audience modeling -- and programmatic TV, while coming soon,
isn't … Read the whole story
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by Tobi Elkin
Ad technology firm Undertone has been acquired by Perion, a publicly traded Tel Aviv-based global marketing tech firm for $180 million in cash. The … Read the whole story
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by Felicia Greiff
Forrester ranked Videology, as well as TubeMogul and The Trade Desk, as leaders in its Wave report, an evaluation of video advertising demand-side platform … Read the whole story
by Felicia Greiff
Adsmovil, a Cisneros Interactive mobile ad company, has announced that 8% of the company's revenue in Latin America comes from programmatic advertising. Read the whole story
by Felicia Greiff
Poland-based marketing tech company Codewise has selected Digital Element to improve real-time analytics capabilities, as well as the accuracy of traffic delivery and tracking. Read the whole story
COMMENTARY
by Peter Hamilton, Op-Ed Contributor
If ad blocking represents short-term harm for ad networks, publishers, and app developers, what silver lining can be found for marketers in the long … Read the whole story
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by Richard Whitman, Columnist
"Millennials think news is free and ads are annoying. They need to understand that journalists need to get paid," said Michel de Rijk, APAC … Read the whole story